About

I'm Maeve, a product designer and creative technologist based in London.

For the past seven years, I've designed complex digital products across fintech, health, and energy. I've rebuilt accessibility foundations for national infrastructure platforms and shaped emotionally sensitive journeys used by millions on the NHS App. Accessibility has been the constant running through my work, not as a compliance exercise, but as a standard I hold every product to.

In 2025, I started Maed, a small studio where I design and build software for startups and product teams in fintech, health, and AI. Some projects I design. Some I build. Some I do both. Increasingly, I work at the intersection of AI and product design, using tools like Cursor, Framer, and custom code to ship thoughtfully and efficiently.